Key Currency Exchange Rates for Friday, 2/3/23

FedEx will increase three peak surcharges on Express and Ground shipments beginning June 21, the carrier announced in an update Friday. Increased surcharges include Peak - Residential Delivery Charge for FedEx Express and FedEx Ground domestic; Peak Surcharges on U.S. Express Package Services, U.S. Ground Services and International Ground Services; and a Peak Surcharge on FedEx Ground Economy Package Service, all with effective dates of June 21, 2021, until further notice. Total Retail's Take: Shipping carriers continue to increase rates under the strain of large shipment volumes during the COVID-19 pandemic. The announcement from FedEx states that the impact of the virus continues to generate elevated volumes, high demand for capacity, and increased operating costs across its carrier network. The surcharge on residential shipping will have the biggest effect on e-commerce, which will see online retailers hit with a 100 percent increase from $0.30 to $0.60 per package. Trevor Outman, co-CEO at Shipware, noted that "this will have a direct impact on all direct-to-consumer e-commerce businesses; doubling their current residential surcharge costs."

American Trucking Associations President and CEO Chris Spear urged Congress to take steps to exercise oversight over the implementation of the Infrastructure Investment and Jobs Act, ensuring that taxpayers and the supply chain get the maximum return on the $1.2 trillion of investment the legislation provides. “For 90 years, the ATA has helped Congress shape its understanding of our nation’s infrastructure needs and supply chain challenges and today’s oversight of both is welcome and timely,” Spear said. “Prior to IIJA’s passage, ATA testified 25 times before the House and Senate, sharing how the decaying state of our nation’s infrastructure is hamstringing America’s ability to compete with rising global powers, like China. In short, a first-world economy cannot survive a developing-world infrastructure.”

Marketers’ disgust with online ad fraud has created an opening for our industry, but we’re not ready to take advantage of it. Our out-of-date, out-of-synch approaches to magazine advertising proposals are holding us back from taking advantage of this new opportunity. Judging from my interactions with advertising sales reps, they’re seeing fewer digital-only RFPs these days and more media-agnostic ones. Marketers who were in the “print is dead” camp now seem intrigued with the ability of print to engage their most valuable prospects. But simply buying ad pages in general-interest magazines is not their idea of effective targeting.