Key Currency Exchange Rates for Friday, 8/25/23

American Dollar to Canadian Dollar = 0.784713; American Dollar to Chinese Yuan = 0.149249; American Dollar to Euro = 1.072026; American Dollar to Japanese Yen = 0.007881; American Dollar to Mexican Peso = 0.050746.

American Trucking Associations President and CEO Chris Spear issued the following statement about the California Air Resources Board’s new Clean Truck Partnership: “We’ve long advocated for a single, national standard that respects and preserves interstate commerce. However, the trucking industry shouldn’t be strong armed by the government into an agreement with such terms. “Our association represents motor carrier members – the paying customers who will inherit the costs of this agreement – and we will not roll over nor relinquish our right to litigate with any party when our interests are threatened. It is clear that America has lost its way when the government bullies the private sector to succumb to unachievable timelines, targets and technologies.”

Marketers’ disgust with online ad fraud has created an opening for our industry, but we’re not ready to take advantage of it. Our out-of-date, out-of-synch approaches to magazine advertising proposals are holding us back from taking advantage of this new opportunity. Judging from my interactions with advertising sales reps, they’re seeing fewer digital-only RFPs these days and more media-agnostic ones. Marketers who were in the “print is dead” camp now seem intrigued with the ability of print to engage their most valuable prospects. But simply buying ad pages in general-interest magazines is not their idea of effective targeting.