In the retail environment, brands have mere seconds to attract consumer attention and make an impact on their buying decisions. Color is a key influencer when consumers are forming their first impressions of a product, making it a critical component of package design. To gain insight into how future trends can inform packaging innovation, the Crown Aerosols & Promotional Packaging Europe and Crown Food Europe teams recently embarked on a comprehensive research project with color and material designer and trend forecaster Laura Perryman. Together, they took a deep dive into color, surface, and texture trends with a goal of a better understanding of how consumer behavior impacts aesthetics and color choices.
Kimberly-Clark Professional, a global leader in contamination control solutions for cleanrooms and laboratories, has expanded The RightCycle Program, the first large-scale recycling effort for non-hazardous lab, cleanroom and industrial PPE waste. Flex-film plastic packaging from Kimtech™ and KleenGuard™ products will now be accepted for recycling through the program.
“This is a significant step in addressing a challenging waste stream that currently has very low recycling rates compared with other commodities, such as paper and cardboard,” said Mike Haley, Vice President of PPE at Kimberly-Clark Professional. “As the program continues to grow and evolve, we remain committed to finding ways to expand our recycling capabilities in order to help our customers reach their goals and to deliver on our purpose of Better Care for a Better World.”
Since 2011, The RightCycle Program has empowered more than 900 customers to divert 3.7 million pounds of waste.
Film and flexible packaging are composed of various substances, and recycling them requires a specific approach. In 2019, only 5% of managed plastic waste in the United States was recycled, according to scientists with the National Renewable Energy Laboratory (NREL). The RightCycle Program has established partnerships and processes to properly recycle these items.
In addition to plastic packaging waste, The RightCycle Program collects previously hard-to-recycle personal protective equipment (PPE) such as garments, masks, gloves, and goggles. These items are then recycled by regional partners that create new plastic pellets, which are used to produce consumer products and durable goods, including flowerpots and lawn furniture, benches, and bicycle racks.
Originating in the United States with a few scientific manufacturing customers, The RightCycle Program is now available in nine countries across Europe and North America with a wide range of customers that include universities, zoos, laboratories, manufacturing facilities, breweries, and a variety of other businesses.
The RightCycle Program contributes to Kimberly-Clark’s global 2030 ambition, which is to improve the lives of 1 billion people in underserved communities around the globe with the smallest environmental footprint. Kimberly-Clark understands that a strong and enduring focus on safeguarding natural systems is just as essential to helping people live a better life. To that end, the company is focused on the areas where it can make the biggest difference – climate, forests, water and plastics.
more at: https://investor.kimberly-clark.com/news-releases/news-release-details/kimberly-clark-professionaltm-expands-rightcycletm-program