AAP July 2020 Statshot Report: Publishing Industry Declines 9.4% for Month; 5.8% Year-to-Date
The Association of American Publishers (AAP) today released its StatShot report for July 2020 reflecting reported revenue for all tracked categories, including Trade (consumer publications), K-12 Instructional Materials, Higher Education Course Materials, Professional Publishing, and University Presses. Total revenues across all categories for July 2020 were $1.8 billion, a decline of 9.4% as compared to July 2019. Year-to-date sales were $7.5 billion, a decline of 5.8% as compared to the same period last year. Trade (consumer books) sales were notably up 17.9% year-over-year, coming in at $689.1 million. Year-to-date (January-July 2020) Trade sales were $4.3 billion, an increase of 5.0%, as compared to the first seven months of 2019. In terms of physical paper format revenues during the month of July, in the Trade (consumer books) category, Hardback revenues jumped 47.0%, coming in at $246.0 million; Paperbacks were down 0.2%, with $211.2 million in revenue; Mass Market was down 1.1% to $23.5 million; and Board Books were up 20.4%, with $16.5 million in revenue.