Kohl’s pins recovery hopes on private label

Despite being buffeted by outside forces beyond its control, Kohl’s said its Q2 results surpassed its expectations.

“Although we are encouraged by our second quarter results and the improved sales trend we saw throughout the quarter, we also recognize that consumers continue to be pressured and are being choiceful with their purchases,” Interim CEO Michael Bender told analysts Wednesday. “Specifically, our lower- to middle-income customers remain the most challenged, while our higher income customers have proven to be more resilient.”

That has many Kohl’s customers gravitating toward lower opening price points, and a few of the retailer’s tactics cater to that, he said. This includes growing its suite of owned brands — a win-win given their higher margins — and expanding coupon discounts to apply to more name brand products, executives said.

Kohl’s pins recovery hopes on private label | Retail Dive

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