LinkedIn Begins Labeling AI-Generated Content (

Following other major social media platforms, LinkedIn has announced that it will begin adding labels to in-stream content created by generative artificial intelligence (AI) so its users better understand the posts they are interacting with.

To carry out the labeling process, the business-to-business social network is partnering with the Coalition for Content Provenance and Authenticity (C2PA), a project that aims to develop technical standards for certifying the origins of digital content by enabling consumers to trace the source and authenticity of media content, especially with the use of generative AI.

Now, AI-generated content on LinkedIn will include a small C2PA tag in the top right of in-stream visuals. By tapping on the icon, users will be able to find more information about the tagged image. The Coalition’s automatic tags are devised from the code data embedded into the image.
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