As a medium that was seemingly looking at a sharp decline due to the emergence of e-readers and smartphones, sales of printed books have actually been doing quite well over the last three years. For 2016, the publishing industry overall was up about 3% in units sold over 2015, which is the third straight year of rising sales. Part of this may be due to the fact that there are a growing number of popular adult non-fiction books hitting the market. The target demographic for these books is usually an older audience, one that may not be able to use an e-reader or smartphone to read a book as easily as the younger generation. Overall, print distribution is up about 10% over 2013 numbers, which is incredible considering that many analysts had predicted a slow and steady decline for book readership the same way newspaper readership has been going down. click Read More below for more of the story
Shane Wolf, L’Oréal’s global manager for Redken, Pureology and Mizani, is heading up a new project focused on seed diversity, small-scale organic farmers and sustainability.
Seed Phytonutrients came to fruition due to a culmination of partners dedicated to creating a brand with four cores objectives: seed diversity, supporting organic farmers, promoting natural beauty and leading sustainability.
Not only is the product sustainable and organic, but the packaging is also uniquely qualified to help the planet. The external shell is 100% paper-based and is recyclable and compostable. Shane Wolf tells Two Sides UK how important it was to use paper-based packaging for this brand and the positive impact it will have on the planet.
The outer and inner shells are no longer glued together. Instead, a system of joining tabs binds the two halves mechanically, producing a stronger outer structure. The shell is made using corrugated board recycled from a L’Oréal USA distribution centre. A remarkable development in the packaging is water-resistance, achieved by mixing unique minerals with the paper fibres.
Moreover, the entire bottle can not only be recycled but also up-cycled! Each bottle comes with a packet of seeds, which is a way of encouraging consumers to start their own gardens. The seeds can be traditionally planted, or you can use the cardboard shell of the bottle and start an indoor garden.
Today’s young consumers are looking for companies and brands to do more than simply sell them a great product and Loreal has hit the mark to set their brand apart by going that extra mile to bring change and make the world a little more beautiful with this exceptional beauty range.