As the world around us becomes more digitized, it's not surprising that the U.S. Postal Service (USPS) has followed suit. In a recent webinar, "Informed Delivery: Connecting Mail to a Digital Experience," sponsored by Satori Software, Tom Glassman, Director of Data Services and Postal Affairs, Wilen Direct; and Bob Schimek, Senior Director, Postal Affairs, Satori Software, discussed the USPS Informed Delivery program and its benefits, usage and adoption in a digital environment. For those who don't know much about Informed Delivery, it's a program through the USPS that gives mail recipients the ability to view their mail electronically before it hits the mailbox. Schimek explained that there are two sides to Informed Delivery: the end consumer and the direct mail industry. The end consumer side provides access to mail recipients before the mail carrier shows up at their door via email and a mobile app. The industry side gives direct marketers and mailers some independence to decide what brand identifiers will be used alongside the scanned image of the mail. Some options include a representative color image or a "ride along" image, which is supplemental content to help identify the brand and can even include a call to action. Click Read More below for more of the story.
Macy’s announced the locations of four new small-format stores scheduled to open in fall 2023. These openings mark the first expansion of its small-format locations into the Northeast and Western regions of the United States, with openings in Boston, Las Vegas and San Diego. With small store opening momentum growing in the Midwest, the expansion also sees its third location in the region with the recent opening in Highland, Indiana. The eight previous locations continue to be known as Market by Macy’s, whereas the upcoming small-format stores will bear just the iconic Macy’s nameplate. Macy’s small format stores are designed to deliver a seamless experience with well-known market brands, Macy’s private brands, convenient services, local events and the latest trends, all within an easy-to-shop environment.
“We’re thrilled by the success of our small-format stores and ongoing geographic expansion with our inaugural move into the Northeast and Western region,” said Marc Mastronardi, Chief Stores Officer at Macy’s, Inc. “As a growth vector for Macy’s, Inc., small-format stores offer a curated shopping experience celebrating discovery and convenience. These stores optimize our physical store footprint and bring us closer to existing and desired customers while encouraging more frequent visits.”
more at: https://www.macysinc.com/newsroom/news/news-details/2023/Macys-Launches-First-Small-Format-Stores-in-Northeast-and-Western-Region-as-Part-of-Ongoing-Expansion-Strategy/default.aspx