Metsä Board, a leading European producer of premium fresh fibre paperboard, announced today that its North American customers can now use Metsä Board’s products with the Sustainable Forestry Initiative® (SFI®) on-product label that recognises global PEFC™ certifications. Metsä Board is the first European paperboard manufacturer to be approved to use this opportunity. A new rule under the SFI allows PEFC™ chain of custody manufacturers, with PEFC™ certified content from countries outside of the United States and Canada, to be able to use an SFI ‘global’ on-product label. SFI® is an independent North American forest certification programme endorsed by PEFC™.
The whole Metsä Group, including Metsä Board, supports forest certification schemes and encourages their adoption worldwide. Nina Happonen, VP Sales Americas, says: “The wood we procure always comes from certified or controlled forests, which means that we ensure its legality as well as the responsibility and sustainability of the whole supply chain. Of the wood we use, 80% is certified forest content according to the world’s leading forest certification systems: PEFC™ or FSC®. We are happy now to be able to offer, in addition, the use of SFI on-product label to our customers in North America.”