In its first forecast on ad blocking in the U.S., eMarketer found that more than 25% -- 26.3% -- of Internet users will block ads this year. Even more alarming, the digital research firm found that ad blocking in the U.S. is projected to increase by double digits in 2016. In fact, eMarketer forecast that in 2016, 69.8 million Americans will use an ad blocker, an increase of 34.4% over last year. And in 2017, that figure will grow another 24.0%, to 86.6 million people. The researcher found that ad blocking is more common on desktops and laptops than on smartphones. And this year, 63.2 million people will use an ad blocker on their desktop or laptop PC, vs. 20.7 million who will use one on their smartphone. Furthermore, 90.5% of ad-blocking users will block ads on desktops and laptops, while just 29.7% will do so on smartphones -- eMarketer found an overlap among the groups.
Midland Paper, Packaging & Supplies, one of North America’s largest independent distributors of media for business communications, is excited to feature Diamond Print Glitter at Dscoop 2018 in Dallas TX.
Diamond Print Glitter is a brand new product developed by Harmony Paper that is unlike any other product on the market. Offering a tactile finish, the shimmer and shine you expect from traditional glitter paper, with none of the shedding, flaking or cracking, Diamond Print Glitter application opportunities are endless. The 3 Star RIT rated sheet is made using environmentally friendly materials and proprietary, patent pending coatings in a process that allows a wide variety of substrate versions.
The Diamond Print Glitter product line will be available from Midland Paper in sizes for both series 3 and series 4 HP Indigo presses:
• Crystal Diamond Print for HP Indigo – 13 Pt C1S – 19×13
• Crystal Diamond Print for HP Indigo – 17 Pt C1S – 19×13 and 20.8125 x 29.5
• Champagne Diamond Print for HP Indigo – 13 Pt C1S – 19×13
• Champagne Diamond Print for HP Indigo – 17 Pt C1S – 19×13 and 20.8125 x 29.5
“Diamond Print Glitter is an eye catching product that has a “wow”” factor when people see it. I can’t remember when I have been so excited bringing a new product to market”, stated Rick Keber, Senior Product Manager for Midland’s Specialty Paper and Film division.
“Our Diamond Print Glitter brings the attention-getting look and feel of glitter to the print, packaging and label markets, with none of the mess common with traditional glitter,“ said John Gregory, VP of Commercial Paper Sales for Harmony Paper Company.
Be sure to stop by Midland Paper booth #85 to view HP Indigo printed samples of this dynamic new product.