With the growing need to provide full-service offerings or expand into new markets, many printing companies have added digital presses. Printing companies are also now acquiring wide-format digital printing equipment to service the sign, banner, and POP (point-of-purchase) needs of their customers. Normally these digital purchases are made on a needs and capabilities basis, with cost often coming into play (expanding into new markets can be risky, and keeping costs down initially may be important). And, as with most products, there are entry-level, mid-level and top-of-the-line products to choose from. Way more choices than when making a traditional press purchase. What is interesting to note is that I never see anyone consider color consistency as part of their purchase decisions. With commercial offset printers, purchasing a traditional printing press has been more about sheet size, number of units, makeready improvement, and speed. Color consistency was considered in the control of the operator, not considered as part of the purchase decision.
Mittera, a North American leader in print and integrated marketing services and listed as the 26th largest printing company according to the latest data from Printing Impressions, officially launched its new Koenig & Bauer Rapida 105 PRO eight-color 41˝ press at its New York facility in Ronkonkoma, Long Island, in early December 2020. Mittera CEO Jon Troen joined Michael Clark, the facility’s president, press operators, employees, and management at a special ribbon cutting ceremony to mark the event. Everyone expressed enthusiasm over the capabilities of the new press and the potential for the new business it will generate.
“This is not just another sheetfed press investment for Mittera,” says Troen. “It is a game-changer. With two coating towers in addition to a Corona treatment unit and Rainbow printing unit, this press will allow our company to expand further into specialty packaging, as well as plastics printing. The technology Koenig & Bauer was able to deliver on this press will allow us to set a new standard for high quality printing ranging from truly unique marketing and packaging pieces to specialty security printing.”
more detail at source: https://www.piworld.com/article/koenig-bauer-celebrates-new-rapida-105-pro-mittera/#ne=d7f0e6e16b0d037f71fc050491da5623&utm_source=today-on-piworld&utm_medium=newsletter&utm_campaign=2021-02-10