A small business guide to launching a direct mail campaign. Let’s begin by considering an enlightening statistic. From the moment it enters a residence, a printed mail piece has an average lifespan of 17 days. 17 glorious axial rotations shuffling around the kitchen table and narrowly escaping coffee mug rings, only to be folded up during dinner and launched like a fighter jet. Each casual glance, each physical point of contact increasing brand awareness and unconsciously driving home your message. Now consider another form of [extremely] direct mail: Email has an average life span of (wait for it) 2 seconds! Two seconds? That’s shorter than the attention span of a goldfish (five seconds). The response rate for direct mail is also about 9 times higher than that of email, rolling in between 5-9%. When combined with digital marketing efforts, that rate skyrockets to a whopping 28%. much more at source: https://www.thysse.com/blog/getting-started-with-direct-mail-services/
Modern Litho, a full-service commercial and publication printer headquartered in Jefferson City, Missouri, today announces a new location for its St. Louis operation. The new facility, located at 5001 Southwest Avenue on The Hill, will accommodate more than 67,000 sq. ft. of production and administration space, and will allow for expanded services in the St. Louis market including: enhanced digital printing, expanded mailing, on-site storage, and fulfillment.
“A lot has changed since 2018 when we first moved into the 5111 location. It has served us well and I believe contributed to helping us become the company we are today,” said Jeff Davidson, Owner. “We’ve experienced growth both organic and through strategic acquisition. Honoring our commitment to serving our customers means we must continue to invest in our workforce, equipment, and facilities,” Davidson went on to say.
Modern Litho –St. Louis has moved from the location on The Hill at 5111 Southwest Avenue to the new facility and is operating at 5001 Southwest Avenue as of November 8, 2023.
“This facility has just over 67,000 sq. ft., which more than doubles our production space. While our team is excited to settle into our new location, we’re most energized about the ability to bring our community and clients into the facility to showcase our capabilities and products in-person,” commented Skip Bray, President of Modern Litho-St. Louis.