Ahlstrom is further extending its range of release papers by introducing new products supporting sustainability and circularity in manufacturing Pressure Sensitive Adhesive (PSA) laminates and labels. Ahlstrom strives to develop sustainable products, support the transition to more renewable, bio-based materials, and enable more efficient use of resources. In line with these targets, Ahlstrom is extending its Acti-V® range of high-performance label release liners with new products offering novel options to sustainability-driven laminators, label printers, and end-users, thanks to the use of post-consumer recycled fibers and unbleached cellulose fibers: *Acti-V® RF Yellow is a supercalendered release paper including at least 15% post-consumer recycled fiber, featuring the typical light-yellow color of paper liners that carry most PSA paper labels in Europe. *Acti-V® RF Natural is a supercalendered release paper featuring a light creamy color, naturally resulting from the blend of at least 15% post-consumer recycled fiber and unbleached and bleached cellulose fibers.
Mondi, a global leader in packaging and paper, and Henkel are helping consumers to wash dishes more sustainably by creating a completely new reuse packaging concept. The two companies worked together on a packaging solution for Henkel’s hand dishwashing products that allows refilling plastic bottles from flexible pouches. This supports Henkel’s sustainability targets of making 100% of its packaging recyclable or reusable and reducing 50% of fossil-based virgin plastic by 2025.
Since January, consumers can purchase a new keep-at-home refillable pump dispenser with refills in the lightweight, mono-material pouch produced by Mondi. The flexible stand-up pouch reduces plastic by 70% every time it replaces rigid plastic bottles and is easy to recycle where existing infrastructure exists.
Convenient and lighter to carry home, the pouch completely empties thanks to its shaped design, leaving no residue. It is soft touch with a sturdy base so it can easily stand in-store, offering retailers attractive and eye-catching on-shelf appeal while also communicating all the brand information including sustainability benefits. Mondi’s leak-proof pouch is certified according to ISTA 6, providing a highly durable packaging for both in-store and online shopping.
“Sustainability is a vital element in the homecare industry and a trend that is shaping the whole market – and rightly so. At Mondi, we have defined sustainability goals that focus on circular driven solutions in our MAP2030 action plan. This includes a target to make 100% of our products reusable, recyclable or compostable by 2025 – just like the recyclable pouch for Henkel. Our EcoSolutions approach meant that we worked very closely with the Henkel team to create the new packaging. While the aim was to provide a solution that helped Henkel reach its sustainability targets, we also needed to ensure the materials and structure would protect the product in transit and on-shelf, preventing leakage and minimising waste.” Muriel Joncheray, Global Key Account Manager Consumer Flexibles, Mondi
Carsten Bertram, Head of Global Packaging Innovation Dishwashing at Henkel added: “At Henkel, we recognize our responsibility related to packaging. We’re committed to driving sustainable packaging and have a set of ambitious targets. Our strategy is based around circular economy and focuses on integrating recycled plastics, reducing the amount of plastic packaging, having reusable packaging and using fully recyclable packaging concepts to close the loop. Mondi was the obvious partner to help us with their expertise in creating the best possible solutions – for the product, the planet and the customer.”
The new packaging concept is being launched for Henkel’s brand Pril in Germany. It has been certified by “Blauer Engel”, the independent ecolabel of the German Federal Government that sets stringent standards for environmentally responsible products and services.