Last week, I was invited to speak at the New York Times Travel Show about whether print still matters. So it won’t surprise you to learn that on a panel full of editors and publishers that were all shouting loudly and positively as to why: Print Still Matters! But let me go a step further and repeat what someone said to me recently, which really sums it all up: “Paperless media is about as likely as the paperless toilet.” i.e. It’s never going to happen… Yes, we are all looking at our devices – at what seems like 26 hours a day (if my kids are anything to go by), but that doesn’t mean that print doesn’t matter. Print does matter. Storytelling matters, dreaming of foreign travel and making new discoveries matter and print is pivotal to all of these things at a deeply emotional level.
Ink is proud to announce that we have just won a huge number of awards in two prestigious international media competitions.
Firstly, our video series for American Airlines, “One Day, Two Ways,” has just won two Silver Telly Awards for Travel/Tourism and Non-Broadcast Production at the 41st annual competition. The Telly Awards “honour video and television across all screens to winners that tell great stories.”
Secondly, we we have won an astonishing 21 Communicator Awards! In fact, 11 of our projects received the competition’s highest honour, the Award of Excellence – on top of 10 awards of Distinction.
The Communicator Awards is the leading international media awards program that recognises big ideas in marketing and communications and honours work that transcends innovation and craft – work that has made a lasting impact. Founded nearly three decades ago, the awards receive more than 6,000 entries, making it one of the largest awards of its kind in the world. Other winners include: Amazon, ESPN Films, Macy’s and PepsiCo.
Ink’s Joint CEO Michael Keating remarked: “We are extremely proud to have been so warmly recognised at the 26th Annual Communicator Awards and the 41st Telly Awards. These prestigious awards place us shoulder to shoulder with some of the best content creators in the world today and demonstrate us as best in class across many of the creative fields.”