Imagine walking into the liquor store on a Friday night. You look past the brews you’ve already tried for something new. You spot a silver and gold capsule of a can, with a strange goggled figure on the label. The copy tells you this beer was formulated to fuel your journey through the multiverse, and it contains a sci-fi album as the soundtrack. To get the album, there’s a special hashtag. By tweeting it, you’ll receive a message telling you what you’re doing right now in a parallel reality, and a link to the music. Curiosity piqued, you bring it home, crack it open, take out your phone, and experience audio, visual, touch and taste in a single moment in time.
The T.R.I.P. album release beer is the first time a new studio album has ever been released on a beer can. The challenge that prompted the unique project was to figure out how to get people buying new music again, while helping a small indie band reach new fans. The solution: Pair the band with a brewery and turn the beer aisle into the next record store. The Lights Out wrote an album about traveling through parallel realities, and Aeronaut Brewing Co. developed a beer to pair with the songs. “A lot of the same people who once walked the music store aisles every weekend are now going to the beer store at least that often, with the aim of discovering something new. Most beer decisions happen in front of the cold case. The opportunity for someone to discover a band there caught our curiosity,” says Adam Ritchie, owner of Adam Ritchie Brand Direction and guitarist for The Lights Out.
T.R.I.P. used design in a creative way to solve a decades-old music industry problem, give consumers a complete sensory experience with visual, touch and taste, and restore music fans’ physical relationship with new music. The campaign resulted in a new way for music to be discovered, generated international attention and caused the product to quickly sell out. “Adam’s team created a tremendous launch experience which completely transcended the ordinary and set a new standard for how these things should be done,” says Aeronaut Brewing Co. co-founder Ben Holmes. “It’s a game-changer that succeeded beyond our wildest expectations.”
Q1 2018 Highlights • Sales of $1,098 million (compared to $1,082 million in Q4 2017 (+1%) and $1,006 million in Q1 2017 (+9%)) • As reported (including specific items) • Operating income of $112 million (compared to $45 million in Q4 2017 (+149%) and $31 million in Q1 2017 (+261%)) • Adjusted (excluding specific items) 2 • Operating income of $50 million (compared to $46 million in Q4 2017 (+9%) and $28 million in Q1 2017 (+79%)). Click Read More below for additional information.
Smurfit Kappa’s planned expansion and modernisation of its paper sacks business in the Latin American market continues at pace. Smurfit Kappa is investing USD $40 million in response to growing market trends and the increasing need for environmentally sustainable paper sacks. In Colombia, a new Windmoller & Holscher paper sacks machine at its plant in Palmira is now fully operational. This, representing a USD $9.5 million investment, which was announced in February 2020, has increased the plant’s production capacity by an additional 100 million multi-ply paper sacks per year, as well as improving the print quality and performance of the sacks. This new line complements the investment made by the Company in 2018, when it expanded its paper sacks plant in the Dominican Republic with an investment of USD $10 million. Improved capability will continue in the second quarter of 2021 with an investment of USD $1 million for the modernisation of Smurfit Kappa´s paper sacks plant in San Jose, Costa Rica.
Governor Laura Kelly joined officials from Pratt Industries as they opened their new state-of-the-art advanced manufacturing corrugated box plant in Park City. The plant represents a $200 million investment that will create 58 new high-paying, quality jobs in Sedgwick County over the next five years. The almost 1 million-square-foot Park City facility will accommodate increased production capacity, employ 300 full-time “green collar” manufacturing jobs, and increase its presence in the greater Wichita area. The company will continue its recycling operations at the existing Wichita facility and use the new plant for manufacturing operations.