NEENAH Packaging to Feature Custom Solutions at Packaging Innovations in London

NEENAH Packaging will showcase its premium packaging products and custom capabilities at this year’s Packaging Innovations & Luxury Packaging show (F75) at Olympia, London, September 13-14, 2017.

Making its name by partnering with industry leading brands to successfully build brand equity and help drive financial results, NEENAH Packaging will showcase its market-changing and custom solutions at this show.

Market-changing packaging to be featured at Packaging Innovations:
Tech giant Amazon has changed the game when it comes to the world of gift cards. Neenah has helped Amazon to elevate the gift card experience for both the buyer and gift recipient through creative packaging solutions and was instrumental in providing Amazon with a strategic assessment for its gift tag products and meeting the company’s ROI objectives.

An innovative idea to elevate packaging in the world of premium spirits began with a small project to redesign a Jack Daniel’s gift set, and soon became a strategic move across the entire family of Jack Daniel’s brands. Brown-Forman’s design team wished to elevate its gift packaging and discovered Neenah’s dyed-through boards. To the former SBS (solid bleached sulfate) users, this meant no glaring “unfinished” white edges along cut lines, a more receptive surface for elaborate decoration techniques, and the most cost-effective—and flexible—solution for the business.

“We help brands solve business problems through their packaging, and are eager to show our solutions,” said Mark Sng, Director of Marketing, “This show is a perfect opportunity to share Neenah’s unique packaging products and custom solutions with some of the most prestigious and forward-thinking brands in the world.” Packaging Innovations offers Neenah an opportunity to connect with existing international clients and meet new ones.

Offering the right assortment of readymade and custom substrate solutions to bring design to life, NEENAH Packaging is regarded for providing best in class service and expertise with an eye to sustainability. From brands in the beauty, cosmetic and fragrance industries to premium wine and spirits, market leading companies choose NEENAH Packaging materials for their labels, boxes, shopping bags, gift cards, gift card carriers, and more.

“This show reaches a sophisticated, eclectic mix of brand owners and packaging professionals. We enjoy connecting with new people to discuss ways our papers and custom solutions can distinguish their brand and deliver to their bottom line. We don’t just think about the box, we think about possibilities,” said Sng.

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