According to the November 2017 Printing-Writing Monthly report from the American Forest & Paper Association, total printing-writing paper shipments decreased six percent in November compared to November 2016. Shipments of uncoated free sheet shipments remained flat while the remaining three major printing-writing grades declined year-over-year. Total printing-writing paper inventory levels increased less than one-half of one percent from October 2017. •November uncoated free sheet (UFS) paper shipments were flat year-over-year following year-over-year increases in two of the previous three months. •Shipments of coated free sheet (CFS) paper in November declined by a double-digit percentage for the second consecutive month. •Coated mechanical (CM) paper shipments declined year-over-year in November for the sixth consecutive month. •Exports of uncoated mechanical (UM) papers decreased 4% year-over-year in September, but reached second-highest level in the past 24 months. Click Read More below for additional information.
Whether in store, online or at the doorstep, every detail in the cost umer journey matters. To help brands better connect with consumers, Neenah has released its newest Idea Shop by Neenah promotion. Designed in collaboration with the world renowned Design Army the promo highlights the power of attention grabbing packaging, point of purchase, and other uniquely branded samples that transcend the screen and engage the senses across each carefully branded consumer touchpoint.
The cleverly packaged Idea Shop branded promotion pulls out all the stops, starting with a gorgeous deep black soft touch folding board box accented with black foil for a premium, sophisticated look and feel. Upon opening, lucky recipients are greeted with a personalized welcome, setting the stage for the layers of elegantly designed, distinctively printed goodies beneath. Everything that follows is a masterclass in creating sensory intrigue, welcoming a second touch, and leaving an impression.
In the same way brands focu s on customer experience to grow loyalty and retention, brand experience is equally important to stand out from the competition. The samples illustrate how to exceed consumers’ expectations by maintaining a holistic approach to every branding touchpoint, f rom letterpress invitations paired with translucent envelopes to a point of purchase display made from a recyclable heavyweight board.
Neenah showcases sustainable options with a surprisingly creative twist and stunning packaging samples for hot industri es like cannabis and beauty. The box comes complete with a printed catalog featuring various textures and colors used to spark the imagination.
more at: https://neenah.com/