New Idea Shop by Neenah Promotion Helps Brands Elevate the Customer Journey

Whether in store, online or at the doorstep, every detail in the cost umer journey matters. To help brands better connect with consumers, Neenah has released its newest Idea Shop by Neenah promotion. Designed in collaboration with the world renowned Design Army the promo highlights the power of attention grabbing packaging, point of purchase, and other uniquely branded samples that transcend the screen and engage the senses across each carefully branded consumer touchpoint.

The cleverly packaged Idea Shop branded promotion pulls out all the stops, starting with a gorgeous deep black soft touch folding board box accented with black foil for a premium, sophisticated look and feel. Upon opening, lucky recipients are greeted with a personalized welcome, setting the stage for the layers of elegantly designed, distinctively printed goodies beneath. Everything that follows is a masterclass in creating sensory intrigue, welcoming a second touch, and leaving an impression.

In the same way brands focu s on customer experience to grow loyalty and retention, brand experience is equally important to stand out from the competition. The samples illustrate how to exceed consumers’ expectations by maintaining a holistic approach to every branding touchpoint, f rom letterpress invitations paired with translucent envelopes to a point of purchase display made from a recyclable heavyweight board.

Neenah showcases sustainable options with a surprisingly creative twist and stunning packaging samples for hot industri es like cannabis and beauty. The box comes complete with a printed catalog featuring various textures and colors used to spark the imagination.
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