The print and paper advocacy group, Two Sides, are excited to announce its newest member, a print partner for thousands of marketing, creative and print professionals, Tradeprint. “We understand what the customer needs from us, and we’ll do everything it takes to deliver. We know their reputation is on the line with each and every order, that’s why we produce only the highest quality print.” says Charlene Joss, Managing Director at Tradeprint. Charlene continues, “It’s not just the high quality of print we deliver to our customers, but also the benefit of knowing that we regularly evaluate ways to reduce the impact of our operations and products on the environment so that we are protecting it to the best of our abilities. By joining with Two Sides, we will further promote the sustainable qualities of our company and an industry that has a great sustainable record.”
Convergence in the printing industry — the process by which print segments come together through print service providers (PSPs) expanding into segments beyond their primary segment — is a phenomenon that has been occurring for many years.
In 2018, NAPCO Research and PRINTING United Alliance conducted the first printing industry convergence study. The analysis of commercial, in-plant, packaging, wide-format, garment, and industrial PSPs validated the convergence phenomenon, assessed the degree to which it is occurring, measured attitudinal beliefs as to convergence trends, and defined a printing industry migration pattern.
Download the convergence study at: https://piworld.tradepub.com/free/w_hp496/
The data is clear: convergence in the printing industry is growing. Printers in every industry segment are considering entering areas beyond their primary focus, and many have already done so. Not only has the percentage of service providers considering segment expansion increased since 2018, the number of different segments that printers are considering entering has increased substantially as well, with more than half of printers surveyed considering entering three or more print segments beyond their primary focus.
more at source: https://www.piworld.com/post/research-expansion-printing-segments-commercial-printers-growing/