Instead of being something they're not, magazines should remember what they have: vertical audiences, trust and most of all, talent. All of this comes to mind thanks to a recent column in this very publication by the unfailingly sensible and well-informed Steve Smith, who has been following the media business since approximately the John Quincy Adams administration and has been eyewitness to strategic blunders of every kind in every medium. (Steve once told Samuel Morse, “Ampersands and asterisks are nice, but have you considered dots and dashes?”) He’s astute. Performing another survey of audience behavior and platform success, Steve’s thoughtful advice for magazines was—if I may attempt to distill it—“Stop trying to be your competitor media, like cable. Be you.”
A survey published this month by Booknet Canada found that Canadians prefer reading books in print. It also found that more are opting to do their reading on smartphones, or listen to audiobooks.
The results of the survey, which come from 750 respondents, found that 90% of respondents that had read a book in the last year had read a print book. However, 22% of respondents ranked reading last among a string of leisure activities that include browsing the Internet (33%), spending time with family (32%), watching TV (31%) and going to the movies (23%).
BookNet Canada, a nonprofit book industry research organization, reported that 82% of respondents said they had read a book in the last year, about the same percentage as its 2016 survey found. The number of respondents who had read at least one book during the past year has been declining since 2014 though, when 88% of respondents reported reading at least one book.
Of those that had read a book in the past year, 46% said they went to a library to get the book (be it in the form of e-book, print or audio). This figure is about the same as the year before.
While 90% of respondents who had read a book in the past year said it was a print book, 48% said they had read an e-book in the past year and 26% said they had listened to an audiobook, which is a slight increase from last year.
The use of smartphones to read e-books rose 6% to 20%, up slightly from last year. Thirty eight percent of respondents use tablets to read their e-books, up slightly from last year, while the use of dedicated e-readers has declined about 5%.
more at: https://www.publishersweekly.com/pw/by-topic/industry-news/publisher-news/article/74553-canadians-still-prefer-print-but-smartphone-e-reading-is-rising.html