“WWF’s Earth Hour reminds us all of the importance of actions to reduce energy consumption and to increase the share of renewable energy,” says Päivi Salpakivi-Salomaa, Vice President, Environment and Responsibility, UPM. “UPM is constantly decreasing its carbon footprint and improving its energy efficiency. Globally, 67% of the fuels we use are biomass based, and in Finland the figure is as high as 83%. We are the second biggest generator of biomass based electricity in Europe and 79% of the electricity we produce is free from fossil CO2 emissions.
One of our most important resources, the Myths & Facts Booklet, has been updated for 2015 including two new facts on; the benefits of packaging and, consumers choice to receive paper communications.
Paper has been around for almost 2000 years and, during this time, it has undoubtedly established itself as the most effective and versatile means of communication.
However, for a long time the industry has tolerated misinformation about its environmental record. Commonly, that print and paper are considered a primary cause of deforestation, uses a lot of non-renewable energy and has a high carbon footprint. The reality is very different. European forests having grown by 30% since 1950 and are expanding by 1.5 million football pitches every year. Furthermore, the paper industry is Europe’s largest user of renewable, low carbon energy and 54% of the energy used in European paper making is biomass based. It is important not to forget that the digital alternatives also have impacts.
As always, there are two sides to every debate and paper has a great environmental story to tell. The Myths and Facts booklet cover these misconceptions and provide a balanced account of paper and print’s real impacts.
Life without paper would be hard to imagine. It would certainly be dull.
read more/source: http://www.twosides.info/UK/NEW-Two-Sides-Myths-and-Facts-Booklet