News Corp: 50%+ Of Revenue Now Digital, AI To Drive Future Growth (

News Corp’s fiscal 2023 marked the first year that more than half of its revenue came from digital platforms — marking a “profound transformation” over the last decade, CEO Robert Thomson said in the company’s fiscal Q4 earnings call on Friday.

Thomson attributed its current digital momentum to initiatives based in generative AI, which represents “a remarkable opportunity to create a new stream of revenues, while allowing us to reduce costs across the business” through “exponential” efficiencies, he said.

A News Corp Australia executive recently revealed that the division has been using generative AI to produce about 3,000 local news items per week, covering topics including weather, traffic and fuel prices.
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