For years, through the voice of actor Sam Elliott, Smokey Bear only said five words: “Only you can prevent wildfires,” but the iconic spokes-bear is receiving help from celebrities to expand his fire safety and wildfire prevention message. An new PSA campaign, developed with the U.S. Forest Service, the National Association of State Foresters, the Ad Council, and Interpublic’s FCB, is introducing ads that incorporate the voices of celebrities Stephen Colbert, Al Roker and Jeff Foxworthy with the CGI-animated Smokey to further address fire dangers like burning yard debris. Foxworthy, to that end, riffs on his famous "you might be a redneck" joke, Roker mentions his well-known catchphrase "your neck of the woods," while Colbert plays off his last name—“Col-Bear.” Click Read More below for additional detail.
Nice-Pak , the pioneer and leading producer of wet wipes for consumer markets, announced today it is joining forces with two leading non-profit organizations to further its commitment to environmental sustainability, education and improved health impacts. The unique collaboration brings Nice-Pak together with American Forests and the Sustainable Forestry Initiative’s flagship education program, Project Learning Tree . Together these experts in conservation, sustainable forestry and environmental education will help drive awareness that trees and forests are the best nature-based solution to climate change and for the vital role they play in improving health and protecting the planet for future generations.
Nice-Pak brings broad-based reach to the effort, as the company’s products touch consumers worldwide billions of times per year, and will seek to engage suppliers, customers, communities, and consumers with knowledge and the opportunity to participate in this important initiative. As exclusive wet wipe sponsors of Project Learning Tree and partners of American Forests, Nice-Pak and the Nice ‘N CLEAN® brand are making an investment in tree planting programs and the development and implementation of youth environmental educational programs that will include:
•Supporting reforestation efforts to help address climate change and social inequities faced by people in under-resourced communities: Together with American Forests, Nice-Pak aims to foster the planting of 150,000 trees across the U.S. over three years. This effort will have the potential to capture 92,000 metric tons of carbon over their lifespan.
•Supporting youth environmental education using trees and forests as windows on the world: Project Learning Tree will develop and implement a digital curriculum specifically around the connection between healthy forests and human health and make it available to their K-12 school network beginning in Spring 2022, reaching over 25,000 students over the next three years.
•Making a global commitment: Through Nice-Pak International colleagues in Europe, Nice-Pak will also make a commitment to the 1t.org campaign, a worldwide movement to conserve, restore and grow one trillion healthy trees worldwide by 2030.
“Climate change is the most critical challenge humanity is facing, and the pandemic has shown us that our wellbeing depends on both our immediate and global environments being healthy.” said Robert Julius, Chief Executive Officer, Nice-Pak.“Forests and trees are a natural climate solution and contribute to better public health outcomes. Supporting communities has always been a priority at Nice-Pak, and we are proud to partner with American Forests and Project Learning Tree to improve the health of people and the environment.”
more at source: https://www.forests.org/nice-pak-american-forests-and-project-learning-tree-join-forces-in-reforestation-and-youth-education-efforts/