Nonstore sales growth slows significantly in October

Retail sales that occurred outside of stores increased 6.8% compared with October 2016. That’s a major deceleration from September, when nonstore sales increased 9.2% year over year.

New October retail sales data out this morning suggests that the fourth quarter could be off to a rocky start for e-commerce.

Growth in U.S. retail sales that take place outside of stores, known as nonstore sales, decelerated in October, with sales dropping 0.3% compared with September 2017, according to the U.S. Commerce Department.

Adjusted for seasonality, nonstore sales reached $52.14 billion in October, a 6.8% increase compared with $48.82 billion in October 2016. That’s a smaller gain than September, which experienced a 9.2% year-over-year increase, and August, during which nonstore sales grew 8.4% compared to prior year period.

Nonstore sales mainly take place online but also include other channels such as mail and telephone orders, door-to-door sales and sales through vending machines.
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