As a metal packaging manufacturer, we have always underscored the importance product appearance holds in brand perception and experience. When enjoying a beverage, the packaging is the first and last interaction consumers have with the brand—and the right graphic design can make a world of difference in making those connections successful. Our newest honor as the winner of the inaugural Colored by INX Can Design Contest, hosted by INX International, drives that point home. We are pleased to share that Crown Mexico’s Toluca-based team of designers and technical operators earned the title with a vibrant can design for INDIO, a dark beer brewed and sold in Mexico since 1893 and owned by Heineken. Our graphics experts worked with the brand to design the look of the 16oz Pueblos de México Unido Edición Muertos beer, a special-edition package promoting the country’s annual Dia de los Muertos holiday. Utilizing three colors from the INX Metal Color Catalog and INX Color Perfection library, the design features high-contrast neon and jewel tones that highlight the spirit of the celebration, which pays tribute to lost loved ones.
Hilex®, a Novolex® brand, today announced the introduction of the ProWAVE® Tote, a new recyclable, reusable tote bag that makes e-commerce even more convenient for supermarkets, restaurants and retailers — as well as their customers.
The innovative new bag, made with 20% recycled content, is designed for curbside pickup, home delivery or carryout use. The bag features folded handles and a double-ply top that provides stiffness so the bag stays open, making loading easier and more convenient. The rectangular bottom optimizes the use of storage in a vehicle’s trunk or back seating area. The reusable bag is ideal for hot, frozen or refrigerated items.
“The ProWAVE Tote is carefully designed to meet the needs of e-commerce retailers and customers alike,” said Frank Lawson, Vice President of Sales for Novolex. “It makes life easier and more convenient for everyone.”
With the durability of plastic, the ProWAVE Tote is perfect for supermarkets, restaurants and retailers that offer delivery and pickup of online orders. Among the bag’s many features:
*A low-profile design and flat bottom for easy loading
*Two large, comfortable handles for carrying
*A specially engineered inner fold that provides transport strength and easy customer access
*Fully customizable panel printing options for increased brand awareness and marketing
*Heavy gauge polyethylene that stands up for loading
*Unique handles and upper flaps that provide extra security to keep contents in the bag.
The ProWAVE Tote comes in recycled white, grey and kraft colors. In addition to being manufactured with 20% recycled content, the tote is 100% recyclable where facilities exist. Options are available to meet a variety of recycling standards.
“With online purchasing continuing to grow, supermarkets, restaurants and retailers are seeking better, more convenient ways to deliver their products,” Lawson said. “We are proud to offer the ProWAVE Tote as yet another innovative option for our customers.”