NRF forecasts nonstore sales will grow up to 9% in 2024

The National Retail Federation (NRF) shared its forecast on the state of U.S. retail and consumers in 2024. The organization predicted that things would largely continue on the same track as 2023.

“The resiliency of consumers continues to power the American economy, and we are confident there will be moderate but steady growth through the end of the year,” NRF president and CEO Matthew Shay said in a virtual panel on March 20. “Successful retailers offer consumers products and services when, where and how they want to shop with prices they want to pay.”

The group invited industry experts and retail leaders to share more about what they expect to see in 2024.
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