On April 22 the world celebrated Earth Day. But many consumers try to pay homage to Mother Nature all year long through their purchases. According to Influence Central's survey of nearly 1,000 women, 47% identify as “very green.” In fact, 99% of this segment would consider themselves “green moms” and 87% always try to use Earth-friendly practices, like relying on DIYs and green cleaning products. In addition, 40% of the women surveyed would consider themselves somewhat green and 68% of all consumers surveyed consider themselves “green moms.” These consumers are extremely knowledgeable about the products that they purchase. According to Influence Central, 73% of respondents often do research to understand the safety of ingredients exposed to their families and 70% agree that they possess knowledge and expertise about environmentally friendly products. This shouldn't come as a surprise given that 91% of the study's participants buy green products because they're concerned about their family's health. So, brands definitely have an opportunity to meet consumers' growing needs.
The National Wild Turkey Federation (NWTF) and the Sustainable Forestry Initiative Inc. (SFI) announced today an exciting new partnership for future forests. The two organizations have established a memorandum of mutual support that promotes forest management for the benefit of the nation’s forests and wildlife.
“Every year, millions of people enjoy recreational opportunities in forests managed to meet SFI standards,” said NWTF Chief Conservation Officer Becky Humphries. “If we hope to achieve the conservation goals of the NWTF Save the Habitat. Save the Hunt. initiative, partnerships like this one with SFI are critical.”
The agreement establishes a partnership for cooperation and collaboration in promoting wellmanaged forests that provide wildlife habitat, clean water and recreational access. Both organizations work to promote responsible forestry practices to improve forest health, biological diversity, and recreational opportunities while also supporting conservation, communities and family traditions in North America.
“This agreement exemplifies SFI’s long-standing commitment to balance environmental, social and economic interests to meet the many needs of forests and the communities that rely on them. Our partnership with the NWTF will advance our shared interest in the forests of the future,” said Craig Blair, chair of the SFI board of directors.