Accenture Acquires Brand Learning and Search Technologies
Accenture has acquired marketing and sales consultancy Brand Learning and technology services firm Search Technologies, both for undisclosed sums.
In terms of the Brand Learning acquisition, a press release states that Brand Learning's advisory team will join the management consulting and industry specialists within Accenture's Customer and Channels practice. The partnership, according to the press release, will enhance Accenture's offerings in terms of marketing and sales strategy, organizational design, industry-specific consulting, and HR and leadership capabilities – allowing the professional services company to deliver end-to-end solutions and help clients create more integrated customer experiences. It will also tap into the digital design and engagement skills of Accenture Interactive, the release reads.