Here’s how tariffs are affecting consumer behavior
A new survey reveals almost all consumers express concerns over tariffs, with many saying tariffs will change how they shop. Nearly nine-in-10 U.S. consumers surveyed by the Numerator Tariff Sentiment Tracker (88%) say that they are concerned about the impact of tariffs, in line with survey results from April. Almost two-in-three (64%) respondents are worried about higher prices on everyday goods, while 59% are worried about general inflation, 48% are worried about higher prices on non-essential items, and 45% are concerned about limited availability of certain products. Eight-in-10 (81%) respondents expect to adjust their finances or shopping habits in response to the tariffs.