According to a recent “nudge” campaign by the Canada Revenue Agency (CRA), marketing messages touting the environmental benefits of going paperless are falling on deaf ears. The results of the CRA campaign show that such green claims have little impact on the consumer’s choice for switching from paper to online options. In the CRA campaign, tax payers were encouraged to file online and eliminate paper filing. A nudge campaign involves using soft messages to “nudge” the audience to make desired choices. In this case, the campaign used different messages ranging from no specific environmental messaging to strong environmental messaging – including a promise to plant a tree when switching to online filing. The results show that environmental messaging was no more effective than generic messaging, with the nudge campaign having a negligible impact of about 1% increase in online filing. Click Read More below for additional information.
More than 30,000 gallons of pulping chemicals from the ND Paper mill in Old Town leaked into the Penobscot River earlier this month, violating state and federal laws, according to the Maine Department of Environmental Protection.
The mill suspended production after discovering that chemicals were spilling into the river through a ruptured underground sewer line and a failed floor drain on Oct. 7. It appears the spill happened periodically over a six-day span, said Brian Kavanah, director of the state agency’s bureau of water quality.
The mill reported the leak to the Department of Environmental Protection, which helped with the spill cleanup and repairs to the infrastructure the following day.
more at source: https://bangordailynews.com/2020/10/22/news/bangor/old-town-paper-mill-spills-30000-gallons-of-pulping-chemicals-into-penobscot-river/