Packaging design inspired by nature

It’s a Wild Life! That’s the brief for PIDA 2022 – packaging design inspired by nature. Some 350 design students from seven countries will participate, showing packaging design projects with a personal and innovative interpretation of the brief. PIDA aims to highlight young talents and their ideas – but also to push the development of packaging design even further. This is how BillerudKorsnäs challenges convention for a sustainable future: by meeting the packaging designers of tomorrow.

Dating back to 2005, the Packaging Impact Design Award (PIDA) has engaged thousands of students through the years. It’s a phenomenon that keeps growing – in importance, interest and numbers. In addition to France, Germany, Sweden and the UK, design schools in the USA joined last year. In 2022 BillerudKorsnäs is pleased to welcome young designers from Austria, Belgium and China (regretfully, the PIDA China event is cancelled due to the covid situation in Shanghai).

During May and June, BillerudKorsnäs will host the competition at five local events, and in October an international winner will be selected in a Grand Finale at Luxe Pack Monaco. PIDA 2022 will be a digital event, which enables a larger audience to be part of the exciting events. Representatives of the press are welcome to attend PIDA. Please find the dates for the different events below and register here –
more at:–news/press-releases/2022/packaging-design-inspired-by-nature

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