Paper-Based Alcohol Bottles… Cheers To Paper!

After Carlsberg and Johnnie Walker, the latest alcohol brand to trial paper bottles is Absolut. As part of a three-month pilot test, the vodka brand will be sold in paper bottles in 22 Tesco stores across Greater Manchester throughout the summer.

Made from 57% paper, the bottles will include a recyclable plastic barrier, with customers able to recycle the packaging as paper through normal household waste. Following trials of the bottle at festivals in the UK and Sweden, this will be the first time such paper bottles will have been sold commercially in-store by a global spirits company.

“This is a step closer towards our vision of a fully bio-based bottle,” said Elin Furelid, Director of Future Packaging at Absolut. “We are exploring packaging that has a completely different value proposition. Paper is tactile, it’s beautiful, it’s authentic, it’s light. That was our starting point, but this is not just an idea on paper.”
more at: https://www.twosides.info/UK/paper-based-alcohol-bottles-cheers-to-paper/

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