Paper over plastic: the rise of paperization in packaging-Sustana
As sustainability climbs the global agenda, one trend is gaining serious traction: paperization—the transition from plastic to paper-based packaging. Across industries, companies are rethinking how they wrap, protect, and present products with a clear goal in mind: reducing environmental impact.
Paper stands out as a packaging hero for several reasons. It’s renewable and recyclable, giving it a clear edge over plastics. Consumers are increasingly choosing brands with eco-friendly credentials, and regulators around the world are tightening restrictions on plastic use. Paper-based packaging offers a practical, scalable solution that satisfies both demands.
The role of recycled fiber
Central to the paperization movement is the growing use of recycled fiber content. By integrating post-consumer and post-industrial materials, companies reduce reliance on virgin pulp, cut greenhouse gas emissions, and promote circular material flows as shown in both our paper and fiber LCA reports. From corrugated boxes and folding cartons to molded fiber trays, more brands are setting minimum recycled content targets—a clear sign of industry-wide momentum.
Looking forward
Paperization isn’t a one-size-fits-all solution, but it’s a critical step toward circular design. As material scientists and packaging engineers push the limits of what fiber can do, new formats are emerging that blend functionality, aesthetics, and environmental performance. The goal? Packaging that not only protects products—but also the planet.
Ready to rethink you packaging for a circular future? Explore how recycled fiber can support your sustainability goals—Contact us and work with one of our fiber experts today.