Paper Packaging Answers Demand for Plastic Alternatives

E-commerce in the United States grew by 44 percent in 2020, and with that growth came a rise in package deliveries — and the use of paper packaging materials. While the pandemic certainly spurred the increase seen last year, online shopping was already on the rise, meaning demand for paper packaging likely will continue to grow.

This is especially true as consumers learn more about the environmental cost of consumption. In a study of U.S. packaging preferences, former Two Sides North America, Inc. President Phil Reibel said, “Consumers are becoming more aware of available packaging choices for the items they buy, which in turn is influencing packaging decisions by businesses, particularly in the retail sector.”

The 2020 report showed that among the consumers surveyed:

*57 percent are trying to reduce their use of plastic packaging.
*57 percent prefer online orders to be delivered in paper packaging instead of plastic.
*70 percent want online orders to be delivered in right-sized packages that don’t waste empty space.
*66 percent believe paper or corrugated is better for the environment than other packaging materials.
*69 percent choose paper or corrugated because it is compostable at home.
*More than 50 percent think paper is easier to recycle, less expensive, and lighter weight than other packaging materials.
*38 percent would even be willing to spend more on a product if it were packaged sustainably.

Changing attitudes toward sustainable, paper-based packaging has set the stage for Domtar’s entrance into the 100-percent recycled containerboard market. Our Kingsport Mill conversion will allow us to produce 600,000 tons of high-quality containerboard and paper packaging products every year.

Steve Henry, Domtar’s senior vice president of packaging, says that the company’s decision to produce containerboard is a natural response to consumer preferences.
Steve Henry of Domtar speaks out on demand for paper packaging.

“We’ve been watching the megatrends, and we know the world as a whole wants to shift more of their packaging to sustainable, paper-based packaging materials, so that was a key element in our decision to move into this space,” says Henry. “Containerboard will be the largest market that we focus on, but we’re also exploring other paper-based packaging materials that can be made into filler, bags and padded mailers.”

The Kingsport Mill conversion is a great example of a circular economy. We’re reusing construction materials from the renovation as fill for the new construction. Our raw materials will be recycled corrugated packaging and other paper waste. Materials that can’t be recycled will be used to generate steam and electricity for the mill. Also, we are significantly reducing our water usage.

In addition, the containerboard and other packaging materials produced at Kingsport will be sent to independent corrugated converters who are developing innovative, sustainable solutions, such as lightweight, right-sized shipping and product packaging, to meet consumer demand.

The great news is that all of these recycled packaging solutions for boxes, bags and other specialty products can be reclaimed and recycled into even more certified, sustainable containerboard, keeping the cycle going.
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