E-commerce is expected to reach $3.914 trillion globally by the end of 2020. And in order to snag a significant market share from the hundreds of thousands of competing e-commerce retailers that are just a few clicks away, differentiation is key. Direct to consumer (D2C) companies, in particular, allocate a lot of their budgets to marketing and branding — in some cases, 30 percent of sales. With consumers having more access to competitor products at their fingertips, D2C brands need to make a connection with consumers and give a reason to become a brand loyal customer. Unboxing also allows companies to showcase their brand through packaging, including their sustainability efforts.
Two Sides have produced a NEW Packaging fact sheet, Paper Packaging: The Natural Choice.
The journey to a more sustainable future goes far beyond our packaging choices. But as packaging is often the first interaction between consumers and businesses, it is a critical element that, if poorly designed, can have a lasting effect on both consumer perceptions and the environment.
Paper packaging is made from renewable materials. It is durable, attractive, recyclable and biodegradable. It is an essential component of the circular economy.
Read and download the NEW fact sheet at twosides.info/fact-sheets