To be innovative, we can't merely look and mimic what others have done before. The whole idea of blazing a new path is that there was no path there before. Steve Jobs really hit the nail on the head when he said: “Innovation distinguishes between a leader and a follower…”. When one of the biggest awards night in the magazine industry calendar is loudly caveated by just how depressing and difficult the media industry is right now, it feels like the already battered brows are taking another beating. How disappointing on what is meant to be a night of celebration. For one, my table was upbeat, and it was for good reason. Not only for the optimism of four nominations to celebrate, but we have just closed our best ever month, our biggest issues and record revenue performances across our global titles in our 24 year history. In my opinion, the industry needs to stop crying into its champagne glasses and start celebrating the fabulous medium of magazines, the opportunities they pose and find new and innovative ways to get to the huge audience and bustling markets. Click Read More below for additional information.
What could be more exciting than the end of the school year? For many students, the answer is graduation season. May and June mark the end of one chapter and the beginning of another in many families’ lives. And paper is there every step of the way, even in this digital world.
What would graduation season be like without paper? Just imagine that you’re walking across the stage on your graduation day. A crowd of family and friends are in the audience to cheer you on. You reflect on your achievements and consider where you’ll hang your beautiful framed diploma. You shake hands with a school official, and then you hear, “Congratulations on your graduation! Log on to our website to access your diploma.”
That scene just doesn’t work, does it? In fact, if that were real life, you’d probably feel the same as the college students interviewed in this video, for whom the idea of a digital diploma is unacceptable.
Paper plays a major role in every student’s life during graduation season. It’s in the programs handed out to students and families at end-of-school award ceremonies and graduations. It’s in the greeting cards and beautifully wrapped presents that celebrate this scholarly achievement. It’s in the decorations at parties and receptions. And of course it’s there in the classic diploma that proves you’re ready for the next big adventure in life. These tangible reminders of graduation season quickly become special keepsakes and valuable records of a life well-lived.
Memories Are Better When Preserved on Paper
It’s a safe bet that many of your prized possessions are printed on paper, whether it be a beloved photo album, a child’s birth certificate, a postcard from a loved one or a childhood baseball card or comic book collection. Paper mementos are among our most treasured possessions. Digital media might be playing an increasingly important role in everyday life, but it can’t replace the permanence of paper.
Paper helps deliver some of the most definitive experiences in our lives. While the medium itself may become worn or damaged and the ink may fade over the years, handwritten letters, printed photographs or college diplomas won’t be lost to hackers, a hard drive failure or an outdated operating system.
The very fact that these keepsakes are printed allows us to enjoy them for as long as we want, whenever we want.
We understand why many people have considered going paperless. But it’s worth remembering the long-term benefits of including paper in our lives. And it’s also worth noting that not all papers are created equal. When you buy paper made from responsibly managed forests, you’re actually helping to preserve forestlands while you preserve memories — during graduation season and for all of life’s special moments — for many years to come.