Unit sales of print books fell 8.9% in the first quarter, which ended April 2, from the same period in 2021, at outlets that report to NPD BookScan. The decline was expected, as first-quarter sales in 2021 soared 29.2% over the first period in 2020. Unit sales were 183.9 million in the most recent quarter, down from 201.9 million a year ago, but they were still up about 16% over the first quarter of 2020, when sales began to soften due to pandemic-related lockdowns. The only category to post a meaningful increase in the quarter was adult fiction. Colleen Hoover and fellow BookTok favorite Taylor Jenkins Reid were the big winners. Hoover’s It Ends with Us sold more than 400,000 copies in the first quarter, making it #1 on the category list, while Verity, with 312,000 copies sold, and Reminders of Him, with about 235,000 copies sold, were in second and fifth place, respectively, on the adult fiction chart.
Welcome to 2022, when even our work computers tell us we’re getting too much screen time. And while it can be harder to cut back on medium screen, people seem to be more mindful about their small-screen time—some are even using flip phones.
As concern mounts over our collective tech habits and the potential damage of absorbing too much bad news—aka doomscrolling—publisher Penguin Random House saw an opportunity to get people reading with its new campaign, “Slow Down, Read a Book.”
“I think reading is positioned to help people escape and help people think more deeply, and help people relax. And it’s almost a foil to social media in that way,” Carly Gorga, director of creative strategy, brand marketing at Penguin Random House, told us.
more at: https://www.marketingbrew.com/stories/2022/09/01/penguin-random-house-wants-you-to-get-off-your-phone-and-read-a-book-for-once