Pennsylvania Printer MSP Plans to Eliminate Offset with Installation of Truepress Jet520HD AD (piworld.com)

We sometimes tend to forget the sustainable advantages that paper has compared to other materials. The fact that it’s chemical free, biodegradable, has low CO2 emissions and is of sustainable origin are almost taken for granted. With the increasing attention on plastic waste and the scary images of plastic islands floating in our oceans, paper’s being perceived more positively than ever before. Janosch Schenk, Technical Customer Service Engineer, Alfeld Mill reveals just why: “Although there is no recognised certification system for green printing, we can identify trends and standard practices in the different industry segments. The reality from the paper perspective is that green printing doesn’t really bring any new difficulties to the table. We don’t need to adjust our processes because independent certifications already exist for paper that demand certification requirements. For us, green printing is a new name for something we already do.” Here are ways green printing’s already being put into practice: Click Read More below for additional information.

Direct mail has been on a wild ride the past few years. First, there was the COVID-19 pandemic that seemingly led to every brand and customer pulling back on every conceivable marketing vehicle as we all struggled to figure out what was going on and where we would fit into it. Then as that waned, in 2022 we saw a massive surge in volumes, with brands rushing to get back in front of their customers as consumer spending skyrocketed, leading to record years for many direct mail printers. And then there was 2023, which saw severe inflation leading to a pullback in spending across the board, coupled with aggressive moves by the U.S. Postal Service (USPS) to raise rates. It’s enough to make you dizzy. But as we peel back some of those trends and what is driving them, we can get a good idea of what to expect for 2024 — and where you should plan to invest your capital expenditure dollars to capture as much growth and new direct mail business as possible.

R.R. Donnelley & Sons Company announced new financial reporting segments to align with recent changes to its global operating structure. Effective with the first quarter of 2018, RRD will report its results under two new segments: Marketing Solutions, a preeminent provider of multichannel marketing activation programs, and Business Services, a premier global provider of business communications services. RRD Marketing Solutions leverages an integrated portfolio of data analytics, creative services and multichannel execution to deliver comprehensive, end-to-end solutions that drive marketing ROI. RRD’s key capabilities include: • Data Management • Advanced Analytics • Creative Services • Online Channels • Offline Response • Onsite Services. RRD Business Services provides customized solutions at scale to help clients inform, service and transact with their customers with reduced complexity and increased efficiency. RRD’s key capabilities include: • Commercial Print Services • Customized Customer Communications • Product and Brand Communications • Business Process Services. Click Read More below for additional information.