American Litho, a leading direct mail solutions provider, has installed the first HP PageWide Web Press T250 HD in the U.S. to boost power to deliver personalized direct mail for digital trigger marketing campaigns. The 22-inch continuous inkjet HP PageWide Web Press T250 with HP Brilliant Ink enables new versatility with an expanded color and paper gamut for high-volume commercial, publishing, transaction, and direct mail applications. “At American Litho, we tailor our capabilities to meet the needs of our customers, and in 2020 we found ourselves adapting more than ever. Investing in our equipment to further propel the powerful combination of print and digital services is vital to providing a standout product every time,” said Frank Arostegui, Executive Vice President of Sales.
The Sustainable Green Printing Partnership (SGP), the leading authority in sustainable printing certifications, announced today Polaris Direct as the newest certified SGP Facility.
“What I like about SGP certification is it creates a culture around sustainability,” said John Strand, director of operations. “It’s not just three or four of us deciding procedures – it encourages you to get other people involved, and you can’t create a culture of sustainability unless everybody’s in on it.”
Located in Hooksett, New Hampshire, Polaris Direct is a direct marketing and printing company with many Fortune 500 customers. Founded nearly 20 years ago, the company is guided by innovative thinking and client-based problem solving.
“A lot of our customers are asking how we’re protecting our community. SGP gives us a good answer to those questions,” said Kris Ingoldsby, executive assistant.
“Polaris Direct’s commitment to its sustainability journey is highlighted through its achievement to gain SGP certification,” stated Marci Kinter, vice president, Government and Regulatory Affairs, PRINTING United Alliance, and chair, SGP Technical Committee. “It was a pleasure to work with Polaris and see how the company came together and worked on its sustainability criteria. This is only the beginning of our SGP and Polaris journey and I am excited to see what is on the horizon for Polaris Direct!”
more at source: https://sgppartnership.org/polaris-direct-becomes-newest-certified-sgp-facility/