Postal Volume Plummets Despite Surge In Ecommerce: Marketing Mail Takes A Hit (

The U.S. Postal Service reported fourth-quarter 2020 revenue and service volume Tuesday, reflecting the end of a year of turbulence — both pandemic and political — including its impact on marketing.

While the report did not offer explanations for the shifts, the bottom line was a pronounced decline in media-related revenues — both marketing mail and periodicals — although commerce-related shipping services soared.

The decline in marketing mail — 5.6% in revenue and -3.9% in volume — is significant, given that the fourth quarter of 2020 included what would normally be an exception period of political direct-mail marketing, in what otherwise was a banner year for political media and marketing spending.
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