L Brands, Inc. reported net sales increased 4 percent to $751.6 million for the four weeks ended May 5, 2018, compared to net sales of $719.6 million for the four weeks ended April 29, 2017. Comparable sales for the four weeks ended May 5, 2018, were flat compared to the four weeks ended May 6, 2017, and were negatively impacted by the earlier Easter holiday this year by about 3 percentage points. The company reported net sales of $2.626 billion for the first quarter ended May 5, 2018, an increase of 8 percent compared to sales of $2.437 billion for the quarter ended April 29, 2017. Comparable sales for the first quarter ended May 5, 2018, increased 3 percent compared to the thirteen weeks ended May 6, 2017.
The streak is over. The long run of unit sales of print books posting weekly sales gains over the comparable week in 2020 came to an end last week, with units falling 1.3% compared to the week ending July 11, 2020, at outlets the report to NPD BookScan.
The decline is the result of continued pressure on nonfiction sales, particularly adult nonfiction, the industry’s largest category. Print sales fell 10.2% compared to a year ago in adult nonfiction. Last year at this time, books on race and social justice spurred by the #blackoutbestsellerlist campaign continued to sell in large numbers, taking up six of the top ten slots at the time. And John Bolton’s The Room Where It Happened, which was #1 on the category bestseller list, sold nearly 57,000 copies in the comparable week last year.
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