Print Matters! Consumers Prefer Paper for Learning, Trust, and Everyday Life

Despite the ongoing rise of digital platforms, NEW research shows that consumers continue to place high value on print media, particularly when it comes to comprehension, trust, and learning.

The latest Two Sides Trend Tracker 2025 survey, one of the print and paper industry’s largest and most comprehensive studies, reveals a consistent and resilient appreciation for print in everyday life.

The Covid-19 pandemic brought major disruption to print media, reshaping how consumers interacted with news and printed content. Whilst the digital world may offer convenience, the survey highlights that the preference for reading in print has recovered since the pandemic and is the preferred format for books, magazines, and important documents. In fact, 65% of European consumers prefer printed books, recovering from 53% in 2021. Magazines in print 48%, up from 35% in 2021 and printed product catalogues 33%, up from 21%.
more at: https://twosides.info/UK/print-matters-consumers-prefer-paper-for-learning-trust-and-everyday-life/

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