Print Prospered In 2023, On Track To Repeat It This Year (mediapost.com)

Print media consumption rose in 2023, and this trend should continue in 2024, according to a study by Pew Research Center.

Specifically, home and food magazines grew as follows:

Good Housekeeping, 12.1M readers, +2% vs. two years ago
Southern Living, 11.7M readers, +5% vs. two years ago
Food Network Magazine, 11.3M readers, +28% vs. two years ago
Taste of Home, 8.6M readers, +7% vs. two years ago
HGTV Magazine, 8.1 million readers, +14% vs. two years ago
Country Living, 7.6M readers, +18% vs. two years ago
AllRecipes, 7.5M readers, +34% vs. two years ago
Food & Wine, 6.7M readers, +23% vs. two years ago
Meanwhile, high in-home readership magazines include:

AARP The Magazine, 38.9M readers (89% in-home), +5% vs. two years ago
Costco Connection, 32.4M readers (90% in-home), +10% vs. two years ago
AllRecipes (64% in-home), 7.5M readers, +34% vs. two years ago
TV Guide (61% in-home), 6.7M readers, +20% vs. two years ago
Taste of Home (56% in-home), 8.6M readers, +7% vs. two years ago.

MRI-Simmons reports that 80%+ of 100+ national magazines have lower readership than they did a decade ago. But, over the past two years, nearly 90% of those have maintained or actually increased readership.

Catalogs are also growing apace. “Amazon’s Holiday Dash catalog which tops 100 pages, has been described as a mashup of the iconic Sears catalog and Highlights magazine,” Pew writes.
more at: https://www.mediapost.com/publications/article/392836/print-prospered-in-2023-and-is-on-track-to-repeat.html

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