As far as the media marketplace goes, 2020 was a tale of two economies. While advertising and marketing spending experienced one of its worst years after -- decline 7.1% in the U.S. and 6.8% worldwide -- consumer spending on media actually soared, rising 5.6% and 6.1%, respectively. That's the finding of a MediaPost analysis of two reports released by media industry economists PQ Media, including today's "Consumer Spending On Media" report, and November 2020's Advertising & Marketing Spending Forecast. While the comparisons are not exactly apples-to-oranges, because of the ways PQ categories consumer media, they offer some directional insights on where the economic engines of the media industry are last year, now and for the years ahead.
Double-digit gains in the adult fiction and young adult categories led to a 4.4% increase in unit sales of print books in the week ended July 23, 2022, over the comparable week in 2021, at outlets that report to NPD BookScan. Where the Crawdads Sing by Delia Owens, five books by Colleen Hoover, and two new releases drove sales up 23.1% in adult fiction. Crawdads remained #1 on the category list, selling more than 123,000 copies. Led by It Ends with Us, Hoover’s top five titles sold about 295,000 copies combined. The new titles that cracked the top 10 in the category were Portrait of an Unknown Woman by Daniel Silva, which sold more than 40,000 copies, and Shattered by James Patterson and James O. Born, which sold more than 25,000 copies. YA fiction sales rose 15.6%. Jenny Han titles continued to do well, with five Han books selling about 83,000 copies combined. The top new release was Never Never by Serena Valentino, which sold about 9,000 copies. Adult nonfiction sales fell by a relatively mild 3.4% compared to the week ended July 24, 2021.
more detail at: https://www.publishersweekly.com/pw/by-topic/industry-news/bookselling/article/89987-print-sales-rose-4-4-in-mid-july.html