Quad enters the in-store retail media network marketplace with the acquisition of DART Innovation

As part of its ongoing commitment to relentless innovation and product development, Quad (NYSE: QUAD), a marketing experience company, acquired North Carolina-based DART Innovation, an in-store digital media solutions provider. The strategic investment expands and seamlessly integrates into Quad’s full suite of products and services, enabling brands and marketers to more effectively offer consumers an integrated purchasing journey, whether they are at home, online or in a physical store.

Combining digital media with brick-and-mortar locations has been heralded as the next iteration for the online marketplaces that have exploded in recent years[1]. The strategic intersection of physical and digital expands the brand-to-shopper experience beyond e-commerce to innovative on-screen engagement at the store shelf. With DART’s capabilities and technology Quad strengthens its place as a leader in revolutionizing the shopping experience for retailers, consumer packaged goods (CPGs) and consumers.
more at: https://www.quad.com/newsroom/quad-enters-the-in-store-retail-media-network-marketplace-with-the-acquisition-of-dart-innovation

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