Sun Chemical has launched two new color travel effect pigments, Reflecks™ MD Midnight Cherry and Reflecks™ MD Midnight Sapphire, to join its Reflecks™ MultiDimensions product family. These two blackened metallic-like effect pigments based on calcium sodium borosilicate, utilize innovative multilayer technology that delivers intense chroma, color travel, and sparkle. With a new patent-pending process, the absorption colorant is embedded within the coating, aiding in easier and faster formulation as well as benefitting the end customer by minimally staining the skin. Both new products utilize color travel. Reflecks™ MD Midnight Cherry shifts from red to green and Reflecks™ MD Midnight Sapphire shifts from blue to red. The intensity of the color travel is enhanced by the built-in background color using a cutting-edge process that embeds the absorption colorant into the coating layers. This process also aids in faster and easier formulation.
Quad/Graphics, Inc. (NYSE: QUAD) (“Quad/Graphics” or the “Company”), announced today its participation at the retail industry’s foremost digital marketing conference, Shop.org, which will be held at the Los Angeles Convention Center on September, 25-27, 2017. The $4 billion company helps brand owners in a variety of industries, including retail, publishing and healthcare, market their products, services and content more efficiently and effectively. To do this, Quad/Graphics leverages its strong print foundation in combination with its deep expertise in workflow re-engineering and optimization, content management and personalized, multi-channel marketing.
Quad/Graphics, in partnership with award-winning digital marketing agency Rise Interactive, uses consumer behavioral data to create personalized, multi-channel strategies that drive a greater return on marketing investment. This partnership is one example of the strategic alignments Quad/Graphics seeks to evolve its offerings and drive continued value across its customer base.
“Quad/Graphics is proud to partner with 64 of the top 100 U.S. retailers, which gives us a unique perspective on how to improve performance at a time of retail disruption,” said Eric Ashworth, Executive Vice President of Product and Market Strategy for Quad/Graphics. “Multi-channel personalization is a game changer. It empowers our customers to continue moving consumers through the purchasing journey more effectively and efficiently. Our customers benefit from higher rates of engagement, and from having one partner that is able to deliver the right message, at the right time, across the right channels.”
Added Jon Morris, CEO of Rise Interactive: “By integrating online and offline interactions, our clients are uniquely positioned to deliver meaningful, consistent experiences at every touchpoint. We’re excited to partner with Quad/Graphics to showcase Connex®, our proprietary machine learning technology, which allows us to offer holistic strategies that drive message consistency and higher engagement across print, email, display, online and social. Customers also benefit from the ability to consolidate agency partnerships, effectively measure cross-channel and add more value to their marketing spend.”
Serving approximately 8,600 customers worldwide, Quad/Graphics lends its print, logistics and workflow management expertise to such iconic brands as J. Crew, Jockey, L.L. Bean, Macy’s and Mattel, among others. To learn more about Quad/Graphics’ multi-channel personalization solutions, visit www.powerofdata.com?utm_source=PR&utm_campaign=shoporg.