At PRINTING United Expo this week, Ashley Roberts, managing editor at PRINTING United Alliance, ran an informative panel session taking a closer look at driving direct mail results using embellishments. She was joined by Tim Armstrong, the founder of Flowcode; Scott Evans, president and CEO of Kenmore Envelope; and Chris Matthews, account manager for Scentisphere. In general, the panel agreed that if there is one thing attendees can take away from the session, it’s that direct mail is a powerful way to connect to individual consumers, forging connections that an online presence alone simply can’t match. But to take direct mail even further and drive response rates up to 30% or more, embellishments are the way to go. Evans noted that “the big trends we’re seeing right now are that embellishments are real, and the drive real response.
In the wake of its successful launch in Montréal this spring, TC Transcontinental (TSX: TCL.A TCL.B) announces the expansion of raddar, the reinvented flyer, across Québec as well as in areas of Ontario and British Columbia.
raddar™ is a thin leaflet folded in four that combines flyers from various retailers into a single printed product. Distributed via Canada Post, raddar™ greatly reduces the volume of paper used. With raddar™ and its digital platform raddar.ca, consumers can benefit from the best of both worlds.
Between February and May 2024, raddar™ will be rolled out gradually across the province of Québec, replacing Publisac. This will add 2.8 million households to the 1 million copies of raddar™ already distributed in the Greater Montreal area.
“We are proud of raddar™, a landmark innovation in the history of flyers, and the significant environmental gain it represents,” said Patrick Brayley, Senior Vice President, TC Transcontinental Printing. “At the same time, we regret the impact of the end of Publisac on several weekly newspapers as well as on our distribution partners. Given recent and expected regulatory changes for distribution and their operational and financial impacts, the Publisac model had to evolve.”
more at: https://tctranscontinental.com/en-us/company-overview/news-room/press-releases/raddar-the-reinvented-flyer-expands-in-quebec-ontario-and