raddar, the reinvented flyer, expands in Québec, Ontario and British Columbia

In the wake of its successful launch in Montréal this spring, TC Transcontinental (TSX: TCL.A TCL.B) announces the expansion of raddar, the reinvented flyer, across Québec as well as in areas of Ontario and British Columbia.

raddar™ is a thin leaflet folded in four that combines flyers from various retailers into a single printed product. Distributed via Canada Post, raddar™ greatly reduces the volume of paper used. With raddar™ and its digital platform raddar.ca, consumers can benefit from the best of both worlds.

Between February and May 2024, raddar™ will be rolled out gradually across the province of Québec, replacing Publisac. This will add 2.8 million households to the 1 million copies of raddar™ already distributed in the Greater Montreal area.

“We are proud of raddar™, a landmark innovation in the history of flyers, and the significant environmental gain it represents,” said Patrick Brayley, Senior Vice President, TC Transcontinental Printing. “At the same time, we regret the impact of the end of Publisac on several weekly newspapers as well as on our distribution partners. Given recent and expected regulatory changes for distribution and their operational and financial impacts, the Publisac model had to evolve.”
more at: https://tctranscontinental.com/en-us/company-overview/news-room/press-releases/raddar-the-reinvented-flyer-expands-in-quebec-ontario-and