Random House to Publish a Book of Personal Photographs by George Harrison, Beatles Guitarist

An alarming new study on click fraud should sober up both publishers and advertisers. Large percentages of clicks qualified as invalid traffic (IVT) in June 2023, according to Q2 2023 Global Click Fraud Benchmarks, a study by Pixalate. For starters, there was a 17% invalid click rate for all open programmatic advertising across desktop web, mobile web, and mobile in-app in June. In addition, there was a 21% invalid click rate for desktop web open programmatic advertising, a 16% invalid click rate for mobile web open programmatic ads and 13% invalid click rate for mobile app open programmatic ads. However, the 729x90 Leaderboard ad size drove an invalid click rate of 26% on mobile apps, twice that of the total mobile app invalid click average (13%). Moreover, 20% of all invalid clicks on mobile apps are now generated by click farms, the study says.

Advertising has long been a vector for nefarious actors ranging from organized crime to a variety of other bad actors, but the proliferation of digital media and especially the programmatic advertising marketplace has given rise to increasing opportunities for purveyors of "malvertising" -- digital ads served to unsuspecting users that spread malware, compromise computer systems and harm consumers, publishers and platforms. And while the magnitude has been difficult to benchmark, much less track, weakening advertising marketplace conditions are projected to accelerate the proliferation of malvertising, according to the first of what is planned to be an ongoing series of "threat assessment" reports published for the ad industry by the Trustworthy Accountability Group (TAG).

Adobe announced the general availability of Adobe Content Hub with Adobe Experience Manager (AEM) Assets. AEM Assets is the leading digital asset management system (DAM) used by brands to manage their entire library of images, videos and other content that drives the creation of marketing campaigns and digital experiences. AEM Assets is used by the majority of the Fortune 50, including 8 of the 10 largest media companies, 9 of the 10 largest financial services companies and 8 of the 10 largest retailers. Customers worldwide include ASICS, Cisco, The Coca-Cola Company, Henkel, Prudential Financial, T-Mobile and Volkswagen. Content Hub enables brands to reimagine how creative assets are used across their organization and with external partners, driving major efficiency gains. With a new easy-to-use interface, teams have every brand-approved asset at their fingertips while being able to access an all-in-one design tool through Adobe Express and Firefly generative AI — directly in the existing flow of work. Content Hub also removes inefficiencies by ensuring proper asset reuse and resolving any inconsistencies, while providing usage analytics and governance controls for sensitive launches. With Content Hub, brands can optimize a key component of their content supply chain, the end-to-end business process every company needs to deliver content required for marketing campaigns and personalized customer experiences.