Graphic Packaging Holding Company announced that it has published its 2020 Environmental, Social and Governance (ESG) Report and launched a new ESG website that is interactive and designed for real-time dissemination of information. In the most recent report, Graphic Packaging outlines the many initiatives underway at the Company to further drive sustainability across operations and innovation in product development with the end consumer in mind. "We continue to advance our ESG program while delivering innovative packaging in support of the move to a more circular economy," said President and CEO, Michael Doss. "Significant progress and positive developments across all facets of our operations and with our people were accomplished over the past year. Our Diversity & Inclusion strategy continues to drive robust conversation, and we have implemented new programs to ensure continual progress. Employees are engaged as we grow as a workforce and provide new learning and development opportunities. Our efforts to limit impacts of our operations on the environment are driving results. We achieved further progress towards our environmental goals in 2020."
Stora Enso’s consumer insights show that customers value packaging that is easy to use and that protects the freshness of their groceries. 6 out of 7 customers say that the single most important thing is that the packaging keeps the products fresh. What else is important to them?
Functionality is another aspect of packaging worth taking a look at. Consumers really appreciate packaging that is easy to use, and when buying products, they will not finish up in one go, it is important to be able to reseal it in an easy way. This is however not a known purchase trigger, but it can generate a re-purchase after the consumer has tried it out. This is also important to remember the other way around – packaging that does not deliver what consumers expect, will give you the opposite result.
It seems clearly important that the packaging reflects the quality of food and sustainability. Consumers also appreciate packaging that facilitates portioning of the content. We also need to understand the importance of features and materials that deliver the promise. A disappointment has a negative impact on brand perception.
These few expectations met will get you greater results in terms of customer satisfaction and lead to both purchase triggers, as well as repurchasing.