Bauer Publishing Introduce ASDA Brain Boost, A New Puzzle Magazine in Partnership With Alzheimer’s Society
Bauer Publishing, the team behind many of the UK's favourite puzzle magazines including Take a Crossword and the Eclipse franchise, has launched a mixed puzzle magazine containing brain training and traditional puzzles produced exclusively for Asda in partnership with Alzheimer’s Society. Asda Brain Boost is a compilation of memory games, mindfulness pages and classic puzzles to engage both the left and right sides of the brain. The magazine aims to encourage readers to develop and improve their cognitive skills, with beat-the-clock challenges and puzzles with increasing levels of complexity. Exclusively sold in Asda, every Asda Brain Boost sale, priced at £3.50 each, will see 52p donated to Alzheimer’s Society. This magazine represents a real opportunity for readers to both boost their own mental fitness, and help to raise much-needed funds for Alzheimer’s Society’s fundamental work.