REI to close again on Black Friday, inspire action to help everyone in America Opt Outside

Outdoor retailer REI Co-op is closing on Thanksgiving and Black Friday again this year as part of its annual Opt Outside tradition. Rather than focusing on profits and sales, the co-op is paying its 16,000 employees to spend the day outside, while calling on the broader community to join and help others to do the same.

Today, over 100 million people in the U.S. lack access to quality outdoor space. To help close this gap, REI launched its Outside in 5 initiative earlier this year—bringing together its 23-million member community to partner with nonprofits and support legislation to help everyone in America get outside in five minutes, no matter where they live.

“Eight years ago, we asked everyone to join us in ditching the chaos and mass consumerism of Black Friday and instead spend the day outside. But for millions of people living in America, the invitation to Opt Outside isn’t so simple,” said REI CEO Eric Artz. “We’re committed to changing that.”
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